MY YEARS WITH ELEKTRA

My Years with Elektra, the memoirs of Hugo Salinas Price, is an opportunity to share experiences from the helm of Elektra, from 1952, when Salinas Price was appointed general manager at the age of 20 until his retirement in 1987. The book includes anecdotes, reflections, lessons, gossip, stories of big mistakes and wise decisions. It is light on numbers and filled with memories. Most men do not write their memoirs, due to beliefs that mixed salads of memories are not worthwhile, but history shows us otherwise. Many important works are modes “snapshots” that light up the past with the glow of human experience: worries, hopes, successes and failures, and above all, the never-failing appeal of gossip. As humble inhabitants of this planet, everything is in change and fluctuation. And yet truths remain. Business always has an aspect of chance, of luck. How did Elektra survive such a stormy sea? How much is attributable to luck, and how much to foresight and skill? Readers will find their own answers in this book, which is also packed with the memories of the author’s family, and some of his experiences in the world of politics and ideas.